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Ambition Foundation
Client
Cygnus Academies Trust
Services
Brand Identity
Art Direction
Visual System
Year
2024
Ambition
Foundation
Client
Services
Year
Cygnus Academies Trust
Branding
Art & Design Direction
Web design
2024
The Cygnus Ambition Foundation supports a network of academies focused on developing opportunity and long-term growth for students.
The identity centres on the idea of potential—expressed through a soft, evolving mark that suggests growth, balance and progression. Paired with a clear typographic system, the brand creates a sense of structure while maintaining a human, approachable tone.
The Cygnus Ambition Foundation supports a network of academies focused on developing opportunity and long-term growth for students.
The outcome is a flexible identity system designed to communicate ambition with clarity and warmth across a wide range of applications.
The identity centres on the idea of potential. Expressed through a soft, evolving mark that suggests growth, balance and progression. Paired with a clear typographic system, the brand creates a sense of structure while maintaining a human, approachable tone.
The outcome is a flexible identity system designed to communicate ambition with clarity and warmth across a wide range of applications.
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